# identity.md

## Organization Overview
- **Company Name:** Jiminy's
- **Mission:** To build a healthier future for dogs and the planet by providing wholesome, nutritious, and sustainable dog food and treats made from insect protein.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Anne Carlson (Key Leader, involved in origin story and vision) - [https://jiminys.com/blogs/about-us/anne-shares-jiminys-origin-story](https://jiminys.com/blogs/about-us/anne-shares-jiminys-origin-story), [https://jiminys.com/blogs/about-us/question-everything-anne-carlson-on-building-a-healthier-future-for-dogs-and-the-planet](https://jiminys.com/blogs/about-us/question-everything-anne-carlson-on-building-a-healthier-future-for-dogs-and-the-planet)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to health first and sustainability always, focusing on innovation for a better future for pets and the environment. More information: [https://jiminys.com/blogs/about-us](https://jiminys.com/blogs/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Produces and sells dog food and treats utilizing highly digestible, nutritionally rich insect protein, emphasizing sustainability and pet health.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Recognized by Geekwire and named one of the inaugural PurposeBuilt100 winners.